HeyGen review 2026
We've been using HeyGen actively for several months. This is the honest review — what it does well, what it does badly, and who should (and shouldn't) pay for it.
The one-liner
The dominant AI avatar platform — your face delivering video at scale.
What it is
HeyGen is a AI video tool aimed at sales reps, real estate agents, and marketers making personalized video. Pricing starts at $29/month (Creator plan).
What it does well
- AI avatars from a 2-min selfie
- Translation (40+ languages)
- Talking photo
- Video API
What it does badly
Every tool in this space has trade-offs. HeyGen's biggest weaknesses are usually pricing tiers that jump steeply once you outgrow the starter plan, and a learning curve that's steeper than the marketing suggests for first-time users. None of these are deal-breakers — but you should walk in expecting them.
Who should buy it
Sales reps, real estate agents, and marketers making personalized video. If that's you, this is one of the strongest tools in its category and worth the trial.
Who should skip it
If you're using the tool weekly or less, the free tier or a cheaper alternative will cover you. Don't pay enterprise prices for occasional use — that's how SaaS budgets balloon.