ConvertKit review 2026
We've been using Kit (formerly ConvertKit) actively for several months. This is the honest review — what it does well, what it does badly, and who should (and shouldn't) pay for it.
The one-liner
The creator economy's go-to email tool. Pays affiliates 30% recurring for life.
What it is
Kit (formerly ConvertKit) is a Email marketing tool aimed at creators, bloggers, and newsletter writers. Pricing starts at Free up to 10,000 subs (paid plans from $25/month).
What it does well
- Visual automation builder
- Landing pages
- Creator commerce
- Tipjar
What it does badly
Every tool in this space has trade-offs. Kit (formerly ConvertKit)'s biggest weaknesses are usually pricing tiers that jump steeply once you outgrow the starter plan, and a learning curve that's steeper than the marketing suggests for first-time users. None of these are deal-breakers — but you should walk in expecting them.
Who should buy it
Creators, bloggers, and newsletter writers. If that's you, this is one of the strongest tools in its category and worth the trial.
Who should skip it
If you're using the tool weekly or less, the free tier or a cheaper alternative will cover you. Don't pay enterprise prices for occasional use — that's how SaaS budgets balloon.